Did you know that just 14 percent of Snapchat users are over 35 years old, where as half of Facebook users are over 35? If you asked what Snapchat is, then I guess you must be nearly as old as I am. The thing is that in tourism the digital world is where everything is happening. It’s been that way for a while and digital, particularly mobile devices, are leading the way. Google has seen a 50 percent increase in travel-related searches over the past year on smartphones — not tablets and laptops, but smartphones.
The younger travelers, millennials and centennials are committed to their phones and their influence on old travelers is very strong. Parents and grandparents are going to the youngsters for advice and research. These groups also love images and video. Instagram is the favorite social media channel for 33 percent of U.S. teenagers compared with only 14 percent for Facebook. YouTube reaches more people between the ages of 18 to 49 than any network TV or cable provider. YouTube reports that interest in travel-related video is up 60 percent in the last couple of years.
What does this mean for tourism?……
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